Technicians fix cars. Sona handles the rest.
Voice clock-in, parts messaging, and structured repair stories, pushed straight into Tekion and CDK. Less grunt work. More revenue.
Technicians fix cars.
Voice clock-in, voice 3Cs, voice MPI. No terminals, no paper. Technicians spend the day on the work they actually love.
Customers wait less.
Industry average to schedule service: 3.5 to 4 days. Faster technicians cut the queue.
Dealerships earn more.
Sona costs ~$2.5K/mo and recovers $8K to $20K/mo per shop. A rounding error against a 60%-of-gross-profit service engine.
One voice note, everywhere it needs to be.
The technician speaks into the phone. Sona structures the work, updates the inspection, opens parts orders, and writes it straight into the DMS. No second pass. No re-typing.
Speak Condition, Cause, Correction. Sona writes the rest.
The technician narrates the repair into their phone. Sona transcribes with automotive-tuned speech-to-text, extracts structured 3Cs, and pushes complete repair documentation to the DMS. No rewriting. No foreman kickbacks. Warranty-ready in seconds.
One timer per technician, clocked to a line.
Technicians are paid flat-rate. Every minute off the wrench is lost income. Sona replaces 3 to 5 daily terminal round-trips with voice clock-in/out from the phone, tied directly to pay. One active timer per technician, clocked to a line service on the RO.
Every RO thread, one inbox.
Per-RO threads with role badges, attachments, @mentions, and read receipts. Replaces phone calls, paper notes, and walks to the parts counter. The dealership's built-in DMS chat sits unused at 0/25 technicians in our pilot. Sona's gets opened because it's tied to the work.
Voice and video fill the inspection. Customers approve from their phone.
Brand-specific multi-point inspection checklists auto-populate from the technician’s voice and video. Recommendations route straight to the customer’s phone with approve and decline buttons. Approvals flow back into the DMS in real time.
3/32 remaining. Rotor scoring at .015. Replace pads + resurface.
Moisture content 3.4%. Manufacturer recommends flush at 2.0%.
Right front toe out of spec. Recommended after pad replacement.
Every dictation builds a data layer no DMS collects and no model vendor can capture. Workflow is the wedge.
The workflow features drive adoption today. The structured data they capture compounds into a per-VIN graph, then into buyers the DMS never had. Each turn of the loop runs in our favor.
Most voice tools sit alongside the DMS. Sona writes back to it.
CDK: reverse-engineered AS/400 terminal middleware running on-prem. License signed, deploy in flight. Tekion: live, 28+ endpoints, bi-directional. Together, CDK and Tekion cover ~55% of U.S. franchise dealerships.
Sona owns the workflow and the data layer. The DMS becomes the billing and GL backend behind us. Plaid for dealerships.