Sona

The $92 billion1
auto repair industry
still runs on clipboards.

Sona is the voice and AI layer that sits on top of every dealership’s DMS. Technicians speak. Sona automates the rest. Revenue grows.

See the product
The Problem

Every minute on paperwork is a minute not fixing cars.

~$21,000
per technician, per year
Industry estimate: 30 minutes of paperwork a day × $175/hour billable rate × 260 working days. Sona returns this time to the bay.
Read the full breakdown
The Solution

Voice in. Structured data out.

Voice inspections
Voice shop clock
Bi-directional DMS sync
The Product

Watch a brake job document itself.

app.sona.work/orders/RO-4521
Listening...
Speak your inspection findings clearly
Live pipeline

Speak. Extract. Sync. In seconds.

The technician dictates findings and Sona handles the rest: transcription, structured extraction, opcode matching, and bi-directional sync to the DMS.

In the bay

An iOS app built for dirty hands.

Offline-first SwiftUI with wake-word activation, ambient capture, and disk-persisted job queue. Works in service bays with bad signal. Syncs the moment connectivity returns.

9:41
100%
RO-4521
In Progress
2019 Toyota Camry SE
Jobs
Recs
Inspection
Media
BRK-F-PADS
Front brake service
Active
Condition
Pads at 3/32
Cause
Normal wear
Fix
Replace pads
LOF-01
Lube, oil, filter
Done
Condition
Service due
Cause
Mileage interval
Fix
5W-30 + filter
CAF-01
Cabin air filter
Open
Condition
Heavily soiled
Cause
Service interval
Fix
Replace filter
Orders
Clock
Voice
Settings
Live Demo

Four features techs use every day.

Clock-in/outMessaging3Cs + StoriesMPI Automation
app.sona.work/messages
Search messages...
Pinned
RO #45212 min
Mike: Front brakes are shot, 3/32
2
TechAdvisorParts
Direct Messages
SC
Sarah Chen1h
Sounds good, thanks!
Warranty Bot3h
Warranty claim approved
1
Repair Orders
RO #4518Yesterday
James: Parts on order
TechAdvisor
Select a conversation
New: Messaging

Shop talk, all in one thread.

RO-linked group chats with role badges, pinned conversations, quote-reply threading, and @mentions. Technicians, advisors, and parts staff stay in sync without leaving Sona.

In the bay

Message from the lift, not the desk.

The same messaging experience, native on iOS. Technicians can reply to RO threads, share photos of parts, and get instant confirmation without walking to the front desk.

9:41
100%
Messages
Search
Pinned
RO #45212 min
Mike: Front brakes are shot, 3/32
2
2021 Toyota Camry
Direct Messages
SC
Sarah Chen1h
Sounds good, thanks!
Warranty Bot3h
Warranty claim approved
1
Repair Orders
RO #4518Yesterday
James: Parts on order
2019 Ford F-150
Orders
Clock
Messages
Settings
How We Fit

We don’t replace your DMS.
We sit on top of it.

Service bay
Technicians, advisors, parts, managers
Voice in
The Sona Layer
Voice capture · AI extraction · Workflow orchestration
Structured data out
Existing DMSs we sit on top of
Tekion
Live
CDK Global
Live
Reynolds
Planned
Dealertrack
Planned
Market Opportunity

Every shop in America. Barely digitized.

18,0005
US franchised dealerships
Our entry market
100,000+1
Independent shops with 5+ techs
Phase 2 expansion
Explore the full market
Business Model

Vertical SaaS, priced per seat.

$99
Per technician per month
Pays for itself on one warranty hour
$3K
Bundled shop per month
20-30 techs, iOS + portal + DMS middleware
See the model in detail
Built and Working

Already built. Already running.

Hands-free inspection capture for technicians
Real-time dashboard for advisors and managers
iPhone app that runs in the bay, online or offline
Two-way live sync with Tekion DMS
Two-way live sync with CDK Global
Voice-controlled shop clock and time tracking
Now Raising

Build the service bay OS with us.

Sona is raising a seed round to roll out the product across multiple dealership deployments and scale across the market.

Or reach out directly: help@sona.work